Marketing angle

Also known as marketing angles, marketing image. Category: Photography techniques

A marketing angle is a predefined view of a product chosen for its commercial appeal, such as a three-quarter front view at a slight elevation. A set of marketing angles is defined once in a style guide and used for every product in a range.

How PhotoRobot uses it

On PhotoRobot systems, marketing angles are captured together with top views and spins, either in the same rotation by the MultiCam or as frames copied from the spin into a stills folder by a macro. PhotoRobot's GS1 page lists marketing angles of a closed and an open food package among the standard GS1 views.

  • Hero image: The main product photo shown first on a product page or listing.
  • Multi-angle product photography: Photographing a product from multiple predefined camera positions and elevations.
  • Style guide: A document that defines how products of a brand are to be photographed and presented.
  • GS1 image standards: GS1 guidelines for how product images are captured, named and exchanged in retail supply chains.
  • Turn and swing angles: PhotoRobot terms for the rotation angle of the product (turn) and the vertical angle of the camera (swing).

Where this term appears on photorobot.com

Mentioned on 23 pages of photorobot.com. The 20 most relevant:

  1. Does Your Business Need Digital Asset Management Software? (Blog)
    All it takes is a single photoshoot to capture complete image galleries alongside marketing angles, video, and 360 product photography.
  2. eCommerce Photography - How to Optimize Production (Blog)
    There can be still images, marketing angles, close-ups, 360 spins, video, and 3D product models.
  3. PhotoRobot FAQs (Page)
    For further time-savings, we can capture spin sets, still images, marketing images & planograms automatically with each batch of photos.
  4. PhotoRobot MultiCam and Centerless Table Installation Guide (Manual)
    This includes the simultaneous capture of marketing angles and top views in a 360-degree rotational range.
  5. GS1 Image Standards (Page)
    PhotoRobot captures the product, and our software extracts GS1 images, organizes files into a separate folder, and publishes marketing images or planograms.
  6. GS1 Image Standards and Digital Asset Management (Blog)
    Our software extracts GS1 images, organizes files in a separate folder, and publishes marketing images and planograms.
  7. Simple Product Portfolio Production: PhotoRobot Wizards (Blog)
    Gallery images can consist of a hero shot (the first image consumers see), different marketing angles, and detailed shots.
  8. Car Turntables - 360-Degree Automotive Photography (Blog)
    Panoramic images also aren’t really a marketing image, so it’s important to capture detailed shots and close-ups as well.
  9. Photo Studio Automation - A Buyer’s Guide by PhotoRobot (Blog)
    One click is all it takes to produce a high-resolution hero image, marketing angles, close-ups and detailed shots.
  10. How One Click Produces 2D + 360 + 3D Outputs in Tandem (Video)
    We get everything from the hero image to multiple marketing angles, and our 360 spin.
  11. 360 Spin Product Photography - PhotoRobot Example Outputs (Output type)
    Accelerate production of both single-row 360 spins and multi-row 3D spins in tandem with still images and marketing shots.
  12. MULTICAM (Robot)
    Simultaneously photograph marketing angles and top views in a 360° rotational range for multi-row 3D photography within seconds.
  13. About PhotoRobot - Company History & Documentation (Manual)
    These individual photos provide multiple assets that companies then use in the form of packshots, marketing images, and still image galleries.
  14. PhotoRobot Controls Software Solution Overview & Pricing (Manual)
    The spin may capture one or several angles of elevation around the object, while the still images become hero images, planograms, and marketing shots.
  15. 360-Degree Product Viewers for E-Commerce Businesses (Blog)
    These visuals often come in formats such as marketing images, interactive images, eCommerce 3D models, and 360 product video.
  16. 360° Product Photography - Content Formats and Production (Blog)
    Combine that with a hero shot and few marketing angles on a product page, and your job is complete.
  17. Automate Sending Product Images with Integrated DAM Software (Blog)
    …come out frequently For every product, there are multiple digital assets: still shots, marketing angles, 360 product photos, etc The manufacturer has hundreds of customers: distributors, retailers,…
  18. Digital Asset Management for Large-Scale Manufacturers (Blog)
    While producing the 360, the software simultaneously extracts GS1 images (marketing angles, planograms), and organizes them in a separate folder.
  19. Photo Studio Equipment & Software: Today’s Industry Leaders (Blog)
    PhotoRobot streamlines the capture of* *packshots* *and marketing angles for sunglasses, eyewear, and other* *reflective or semi-transparent products* *.* Proceeding the Shutter Stream release,…
  20. Present Products with Style - PhotoRobot Studio (Page)
    Capture products in various marketing angles, with packshots, and with transparent backgrounds ready for the web.

…and 3 more pages.

Browse the full glossary A–Z